In this video I summarise the key points raised by the examiners for Unit One from the 2018, 2019 and 2020 Controlled Assessments.

2022 Examiner’s Report updates:

AC 1.3 candidates must state whether the consequence is positive or negative.

AC 2.2 fully evaluate types of media including successful or unsuccessful campaigns that use that media with a success measure. For example Help the Heroes successfully used merchandise. We know it is successful as they raised £50,000. (The success measure was the specific money raised)